Using The Right Keywords For Your Site

Getting your index and ranking requires many different elements in your site’s overall search engine optimization strategy. One of the most important part of your strategy is researching and using the right keywords. Fine tuning your site’s keywords should never use a hit and miss approach. Using the wrong keywords can actually hurt your site’s ranking and keep it out of top contention on the major search engine SERPs. In the search engine optimization of your site you have concentrated on making your site content useful easy to navigate for human visitors. Now it is time to focus on making the most valuable ranking tools relevant and targeted for the search engines. Your keyword research should be focused on identifying the most common search queries for your websites targeted audience. While there are many useful tools available for your keyword research, two websites you should make your primary research around are WordTracker and Overture. To begin your keyword research you should start with broad terms and work down to more refined keywords. For example: Real Estate, Real Estate sales, California Real Estate sales, Los Angeles Real Estate sales. To maximize your keyword’s research results, test your search queri
es at Google and the other major search engines. You may be surprised to find out that the same keywords queries will return slightly different results because each of the major search engines place different weighted values on certain word combinations. This is why your search engine optimization campaign will include the building of some pages that are optimized for each of the major search engines. Another helpful trick in researching keywords is to look for common misspellings. There are many websites that have free web based typo search tools that will help you locate the most common words that are misspelled. Once you have identified these words you should create pages using these misspellings in your Meta tags. One of the most common research practices is to see what keywords and phrases your top competitors are using. Look for variation, and keywords and phrases that you are not using. Before you include them in your list of keywords, research them via WordTracker and Overture. Another powerful research tool is your own site’s tracking logs. They will show you the exact keyword query used and the search engine that returned the results. When you spot typing errors, make a note of them and add these errors as results in your research.